What are advertising on social media best practices for NSAR?

• A. Ignore client confidentiality if posting about a listing.
• B. Accuracy, avoid misrepresentation, protect client confidentiality, disclaimers if necessary, and avoid endorsements.
• C. Make exaggerated claims to attract attention.
• D. Post only after getting client permission.

Answer: (B)

When advertising on social media, being truthful and protecting client information is essential. Present information about a listing accurately so nothing is misleading and you don’t overstate features, terms, or market conditions. Safeguarding client confidentiality means you don’t reveal private details about clients in posts or comments. If there’s anything that could be misunderstood or needs context, include a clear disclaimer to prevent misinterpretation. Endorsements can create expectations or imply guarantees you can’t uphold, so it’s safest to avoid them unless you have explicit written permission and proper disclosure. Posting after getting client permission is good practice, but it doesn’t replace the need for accuracy, confidentiality, appropriate disclaimers, and careful handling of endorsements.